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What Advice Would You Give to a Firm That Wants

Question 39

Multiple Choice

What advice would you give to a firm that wants to exploit network effects?


A) Price your products high in the early stages of the market's development.
B) Be a first mover and thus establish the technical standard.
C) Create incentives for other firms to develop complementary products.
D) Develop more killer applications than do competitors.
E) Ask customers to bear the switching costs.

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