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Matsushita Licensed Its VHS Technology to Rivals,while Sony Kept Its

Question 30

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Matsushita licensed its VHS technology to rivals,while Sony kept its Beta technology proprietary.This action allowed Matsushita to


A) win the format war.
B) enter into an alliance with Sony.
C) earn marginally lower profits than Sony.
D) enjoy a laggard advantage.
E) bear switching costs better than Sony.

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