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When Automaker Subaru's Commercials Avoid Discussing Product Features and Benefits,but

Question 28

Multiple Choice

When automaker Subaru's commercials avoid discussing product features and benefits,but instead focus on the tagline,"Love.It's What Makes a Subaru a Subaru," they are reinforcing their _______________ in the minds of current and potential customers.


A) corporate objectives
B) positioning
C) performance
D) efficiency

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