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  3. Study Set
    Global Marketing
  4. Exam
    Exam 9: Segmenting, Targeting, and Positioning for Global Markets
  5. Question
    Which of These Characteristics Is Not Typically Used to Segment
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Which of These Characteristics Is Not Typically Used to Segment

Question 21

Question 21

Multiple Choice

Which of these characteristics is not typically used to segment business customers?


A) geography
B) industry demographics
C) type of industry
D) payment behavior

Correct Answer:

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