When Marketers of Wallpaper Discovered That Customers in North America

When marketers of wallpaper discovered that customers in North America used the product purely for decorating purposes,and customers in eastern Europe purchased the product primarily to cover flaws in the structure of aging housing stocks,they identified a difference in all of the following except _____________________________.

A) product use conditions
B) product use function
C) product utilization level
D) product use situation

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