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When Ralph Lauren Markets Both Its Designer Ralph Lauren Fashions

Question 2

Multiple Choice

When Ralph Lauren markets both its designer Ralph Lauren fashions to high end boutiques in global markets,and also markets the less expensive Lauren by Ralph Lauren brand to department stores in North America it is utilizing a __________________.


A) wholesale pricing strategy
B) direct sales strategy
C) non-prestige pricing strategy
D) two-tiered pricing strategy

Correct Answer:

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