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The Second Step in the Development of Guiding Principles for a Firm

Question 42

Multiple Choice

The second step in the development of guiding principles for a firm is to:


A) ask oneself what one stands for or what the company stands for.
B) articulate a clear vision regarding the firm's direction.
C) identify clear steps as to how the cultural shift will occur.
D) believe that the culture is actually possible, achievable.

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