AT&T Has a Marketing Research Department That Regularly Collects Customer

AT&T has a marketing research department that regularly collects customer information from numerous sources including: sales invoices,salesperson expense accounts,warranty cards,etc.This is an example of a firm's

A) external published secondary source.
B) internal secondary source.
C) external commercial secondary source.
D) the firm is not collecting primary of secondary but tertiary data.
E) None of the above.

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free