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Which of the Following Are Examples of Secondary Data (As

Question 11

Multiple Choice

Which of the following are examples of secondary data (as contrasted with primary data) ?


A) Demographic information (birth,age,marriage,income,etc. ) collected from a sample of respondents as a part of a market segmentation study for a prominent grocery chain.
B) Housing data (tenure,race of occupants,year built,etc. ) as reported in the Journal of Marketing and later used by a researcher working on a project for a construction company.
C) Housing data especially collected from a sample by a researcher working on a project for a construction company.
D) Consumer attitudes as measured by an attitude questionnaire designed and used by a researcher investigating a model of consumer behavior.
E) Results of an experiment used to evaluate ad effectiveness for a new product.

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