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From a Marketer's Perspective,when Measuring the Effectiveness of an Advertisement,a

Question 40

Multiple Choice

From a marketer's perspective,when measuring the effectiveness of an advertisement,a person's awareness refers to


A) whether or not the person purchases the product.
B) how much a person knows about the advertisement.
C) the person's level of consciousness.
D) what the person knows about the company.
E) how many magazines the person reads.

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