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A Company That Sells Names and Addresses for Direct Mail

Question 140

Multiple Choice

A company that sells names and addresses for direct mail and Internet marketing has subcontracted out the research and development procedures for putting together mailing lists.It has a small sales force,but uses a telemarketing company to locate businesses that are prospects for its mailing lists.Which of the following terms BEST describes its organization design?


A) Conglomerate (H-form)
B) Team organization
C) Functional (U-form)
D) Virtual organization
E) Divisional (M-form)

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