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Sara Blakely Started Spanx After Unsuccessfully Searching for Control Undergarments

Question 67

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Sara Blakely started Spanx after unsuccessfully searching for control undergarments that would not ride up while being worn.This is an example of


A) identifying a niche.
B) a company with a first-mover advantage.
C) a distribution company.
D) a new market identifier.
E) a product assimilator.

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