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    Management Study Set 21
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    Exam 7: Managing Strategy and Strategic Planning
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    Bic Pens Work Great and Sell for About Ten Cents
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Bic Pens Work Great and Sell for About Ten Cents

Question 63

Question 63

Multiple Choice

Bic pens work great and sell for about ten cents a pen.Bic uses a(n) ____ strategy.


A) guerrilla
B) overall cost leadership
C) focus
D) differentiation
E) defender

Correct Answer:

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