Shoe Mart Is an Online Shopping Web Site Which Offers

Shoe Mart is an online shopping Web site which offers a range of footwear.Through an analysis of its online data,the company recently determined that only 25 percent of all the visitors to the Web site actually ended up placing an order and completing the online transaction.Which of the following metrics did the company most likely use?

A) Unique visitors
B) Conversion rate
C) Click-through
D) Cost-per-thousand

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