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Brilliante Pens,a 125-Year-Old Pen Manufacturer,has Continued to Market Very High-Quality

Question 25

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Brilliante Pens,a 125-year-old pen manufacturer,has continued to market very high-quality pens,many over $1,000,to executives globally,always maintaining its reputation of superior value.Brilliante is an example of an organization utilizing a cost-focus strategy.

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