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JCPenney Found That Its Headquarters Staff Did Not Understand Regional

Question 4

Multiple Choice

J.C.Penney found that its headquarters staff did not understand regional fashion trends.Consequently,the company invested in TV communications technology that allowed New York buyers to communicate with local store managers.This communication was meant to:


A) effectively use local general knowledge.
B) encourage knowledge transfer from corporate headquarters to local stores.
C) encourage risk taking by local stores.
D) effectively use local specific knowledge.

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