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JC Penney Found That Its Headquarters Staff Did Not Understand

Question 14

Multiple Choice

J.C. Penney found that its headquarters staff did not understand regional fashion trends. Consequently, the company invested in TV communications technology that allowed New York buyers to communicate with local store managers. This communication was set to effectively use:


A) local general knowledge.
B) corporate headquarters knowledge base transfer to local stores.
C) risk taking by local stores.
D) local specific knowledge.

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