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When General Motors Introduced the Saturn, It Priced the SL

Question 4

Multiple Choice

When General Motors introduced the Saturn, it priced the SL sports sedan at $2,000 less than the Toyota Corolla DLX and $1,500 less than comparable Nissan and Honda automobiles. This is an example of the _____ pricing strategy.


A) skimming
B) penetration
C) competitive
D) leader

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