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  3. Study Set
    Contemporary Marketing Study Set 3
  4. Exam
    Exam 18: Personal Selling and Sales Promotion
  5. Question
    _____ Is a Personal Selling Function That Involves Identifying Potential
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_____ Is a Personal Selling Function That Involves Identifying Potential

Question 122

Question 122

Multiple Choice

_____ is a personal selling function that involves identifying potential customers.


A) Screening
B) Prospecting
C) Approaching
D) Processing

Correct Answer:

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