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Paid,nonpersonal Communication Through Various Media About a Business Firm,not-For-Profit Organization,product,or

Question 133

Multiple Choice

Paid,nonpersonal communication through various media about a business firm,not-for-profit organization,product,or idea by a sponsor identified in a message intended to inform or persuade members of a particular audience is called _____.


A) sales promotion
B) advertising
C) product placement
D) direct marketing

Correct Answer:

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