_____ Are Platform-Independent Information Exchange Systems That Use the Internet

_____ are platform-independent information exchange systems that use the Internet to allow interaction between the firms.

A) strategic alliance
B) relationship marketing
C) cobranding
D) frequency marketing
E) value chain
F) database marketing
G) application service providers
H) customer relationship management
I) Web services
J) internal customers
K) comarketing
L) quick-response merchandising
M) affinity program
N) lifetime value of a customer
O) seller partnership
P) national account selling
Q) transaction-based marketing
R) customer churn
S) buzz marketing
T) grassroots marketing

Correct Answer:

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