The Term Customer Relationship Management Refers to a Combination of Strategies

The term customer relationship management refers to a combination of strategies and tools that attempts to:

A) create good relationships between all wholesalers and/or retailers in the distribution channel.
B) retain customers by offering lower prices on the purchase of specific products or services.
C) develop a network of interconnected businesses involved in the ultimate provision of products and services required by end customers.
D) reorient an entire organization to a concentrated focus on satisfying customers.

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