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A _____ Gathers Input Through Mail-In Questionnaires,online Feedback,telephone Polls,and Personal

Question 72

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A _____ gathers input through mail-in questionnaires,online feedback,telephone polls,and personal interviews to determine the purchasing intentions of a representative group of present and potential customers.


A) test market
B) survey of buyer intentions
C) sales force composite technique
D) trend analysis

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