Multiple Choice
LuLuLemon Athletica,which specializes in athletic wear for women,recently launched a website featuring Ivivva,a new line of athletic and dance clothing for girls.Based on the information given in this example,LuLuLemon Athletica is using _____ segmentation to segment its markets.
A) geographic
B) psychographic
C) demographic
D) core based
Correct Answer:

Verified
Correct Answer:
Verified
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