Consumers Are Generally Willing to Spend More Time Researching Cars

Consumers are generally willing to spend more time researching cars before making a purchase than they do researching paper towels because:

A) the cost of gathering information about paper towels is very small.
B) the cost of gathering information about cars is less than the cost of gathering information about paper towels.
C) the cost of making a mistake when buying a car is significantly greater than the cost of making a mistake buying paper towels, so that the cost of gathering information about cars is smaller than the benefit that can be gained.
D) the net benefit from gathering additional information about paper towels is likely much greater than the net benefit derived from gathering additional information about cars.

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