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In Keeping with Its Commitment to Green Technology,a Reputed Automobile

Question 51

Multiple Choice

In keeping with its commitment to green technology,a reputed automobile company introduced a line of luxury hybrid cars in the market.By being consistent in both what it says and does,this company is engaged in _____.


A) transactional marketing
B) direct-response marketing
C) relationship marketing
D) promotional marketing
E) social media marketing

Correct Answer:

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