Multiple Choice
A marketing research agency conducted a study to determine the reasons for the failure of a campaign aimed at curbing binge drinking among college students.The researchers visited various university campuses and collected information by speaking to students as well as members of the staff.This information gathered by the researchers is an example of _____.
A) quantitative data
B) primary data
C) sales data
D) cross-tabulated data
E) secondary data
Correct Answer:
Verified
Correct Answer:
Verified
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