Multiple Choice
What is meant by a marketing information system?
A) It is a sophisticated set of procedures designed to generate a continuous, orderly flow of information for use in making marketing decisions.
B) It is a system used to make sure that none of the steps in the marketing research process is ignored.
C) It is a hierarchical chart system used for categorizing the relevance of different types of data.
D) It is a system used to assess and prioritize internal environmental strengths, weaknesses, opportunities, and threats.
E) It is a set of procedures used for gathering information and converting it into secondary data.
Correct Answer:
Verified
Correct Answer:
Verified
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