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To Promote Its Autumn Sale,Polka Inc

Question 43

Multiple Choice

To promote its autumn sale,Polka Inc.,an apparel store in Alabama,bought advertising time during a program known as Top 50 Hits that was broadcast at 9:00 P.M.(EST) .In terms of dayparts,this time period is known as _____.


A) peripheral time
B) late fringe
C) post-prime
D) early fringe
E) prime time

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