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    Contemporary Advertising Study Set 1
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    Exam 14: Using Electronic Media
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    In Terms of Dayparts,television Viewing Is Highest During _____ Time
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In Terms of Dayparts,television Viewing Is Highest During _____ Time

Question 85

Question 85

Multiple Choice

In terms of dayparts,television viewing is highest during _____ time (8 to 11 p.m.Eastern Standard Time; 7 to 10 p.m.Central Standard Time) .


A) prime
B) late fringe
C) post-prime
D) early fringe
E) peripheral

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