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Network TV Advertising Is Sold on A(n)_____,with Several Advertisers Buying

Question 64

Multiple Choice

Network TV advertising is sold on a(n) _____,with several advertisers buying 30- or 60- second segments within a program.

A) participation basis
B) syndication allowance
C) run-of-schedule basis
D) online slotting system
E) spot announcement basis

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