Which of the Following Is a Reason Why an Advertiser

Which of the following is a reason why an advertiser would decide against using direct marketing?

A) It does not allow advertisers to determine the cost per response.
B) It is the least effective way of developing a good database.
C) It does not offer convenience to time-sensitive consumers like mass media does.
D) It does not help advertisers in judging the effectiveness of the medium they are using.
E) It is more costly than mass media to build an image for a product.

Correct Answer:

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