Sally Nash Has Decided She Needs a New Car

Sally Nash has decided she needs a new car.After doing some research,she has settled on a midsized four door sedan.She likes the Honda Accord and is exploring the features she needs and wants on this car.She is also trying to decide whether she would be better off purchasing a new car,a used car,or leasing a car.She knows that if she purchases it new it would likely last her for many,many years.On the other hand a used car would be a lot cheaper.She is not sure a lease is for her because of the mileage requirements.What step in the purchasing process is Sally carrying out?

A) Problem identification
B) Information gathering
C) Evaluating alternatives
D) Determining the purchase price
E) Post-purchase activities

Correct Answer:

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