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In Advertising,the Receiver Dimension Includes

Question 62

Multiple Choice

In advertising,the receiver dimension includes:


A) encoders, decoders, and feedback.
B) implied, actual, and sponsorial consumers.
C) brand-loyal, product-loyal, and general consumers.
D) the art director, its personae, and authors.
E) feedback, perception, and behavior.

Correct Answer:

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