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An Ad for ArtedeMexico,a Company That Provides Lighting Fixtures for Interior

Question 5

Multiple Choice

An ad for ArtedeMexico,a company that provides lighting fixtures for interior designers,contains the company's address,its Web site address,its e-mail address,its phone number,and its fax number and encourages people reading the ad to contact them with any questions about lighting.In terms of the creative pyramid,the ad is striving to create:


A) awareness.
B) action.
C) interest.
D) credibility.
E) attention.

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