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  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 10: Creative Strategy and the Creative Process
  5. Question
    Radio Commercials Use Sound to Create _____ in the Minds
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Radio Commercials Use Sound to Create _____ in the Minds

Question 76

Question 76

Multiple Choice

Radio commercials use sound to create _____ in the minds of listeners.


A) the big idea
B) resonance
C) comparison
D) sensory appeal
E) word pictures

Correct Answer:

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