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Toshiba Office Equipment Illustrates the Problems of Corporate Espionage with an Ad

Question 89

Multiple Choice

Toshiba office equipment illustrates the problems of corporate espionage with an ad that shows a copier just after it has stolen a woman's pocketbook.The woman is screaming,and the copier is rolling away with the purse.The comparison of a purse snatching copier to corporate espionage is an example of how _____ can be used in advertising.


A) selective perception
B) memory files
C) creativity
D) the creative wheel
E) reinforcement

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