Multiple Choice
The procedure for buying television time is:
A) not done on a national basis-but rather a station-by-station basis.
B) a process that can usually be accomplished quickly by an experienced media buyer.
C) so complex that most large advertisers seek the assistance of ad agencies or media-buying services.
D) not a purchase that requires any special expertise.
E) so simple that most large advertisers use in-house media buyers.
Correct Answer:
Verified
Correct Answer:
Verified
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