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In Order to Appeal to Women Before They Start Cooking

Question 44

Multiple Choice

In order to appeal to women before they start cooking supper,a family-style restaurant that specializes in supper buffets has been chosen to advertise during "Dr.Phil," which is broadcast daily at 4:00 P.M.by the Virginia TV station.The restaurant is advertising during _____ time.


A) peripheral
B) late fringe
C) pre-prime
D) early fringe
E) prime access

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