A Company That Engages in Ambush Marketing

A company that engages in ambush marketing:

A) is doing something illegal.
B) is trying to take advantage of a major event that it is not sponsoring.
C) creates captive audiences that it uses for bogus research.
D) steals sponsorship opportunities from other companies by offering more money to event planners.
E) unethically removes control of a sponsored event from event planners.

Correct Answer:

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