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  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 7: Research: Gathering Information for Advertising Planning
  5. Question
    In Advertising Terminology,television Programs Like Monk,Lost,Deal or No Deal,and the Survivor
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In Advertising Terminology,television Programs Like Monk,Lost,Deal or No Deal,and the Survivor

Question 58

Question 58

Multiple Choice

In advertising terminology,television programs like Monk,Lost,Deal or No Deal,and the Survivor series are referred to as:


A) media vehicles.
B) media subclasses.
C) media mixes.
D) media universes.
E) media samples.

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