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The Technique of _____ Is Used to Give Television Viewers

Question 8

Multiple Choice

The technique of _____ is used to give television viewers the impression that the advertiser had bought a lot of air time even though the ad may have been shown only for a couple of nights.


A) pulsing
B) roadblocking
C) media monopoly
D) flighting
E) prestige promotion

Correct Answer:

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