To Develop an Effective Media Strategy,media Planners Use the Five

To develop an effective media strategy,media planners use the five Ms of the media mix.They are:

A) message weight, message value, message reach, media vehicle, and motivation.
B) marketing mix, media planning, media selection, media scheduling, and media implementation.
C) markets, money, media, mechanics and methodology.
D) message, motivation, money, management, and media.
E) mission, marketing, medium, message, and motivation.

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