Multiple Choice
Advertisers define frequency as the:
A) number of times an advertising message reaches the same person or household in a specified time period.
B) number of different people or households exposed to an advertising schedule during a given time.
C) predicted number of different people who will see an ad at least twice.
D) variety of media types that must be used to reach the target market objectives.
E) number of market segments that are targeted to attain total audience objectives.
Correct Answer:
Verified
Correct Answer:
Verified
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