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    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 9: Planning Media Strategy
  5. Question
    _____ Measures the Intensity of a Media Schedule
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_____ Measures the Intensity of a Media Schedule

Question 38

Question 38

Multiple Choice

_____ measures the intensity of a media schedule.


A) Exposure value
B) Attention value
C) Reach
D) OTS
E) Frequency

Correct Answer:

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