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When Bud's Auto Repair Shop Purchased Time on Local Television,the

Question 29

Multiple Choice

When Bud's Auto Repair Shop purchased time on local television,the station sales rep promised a total exposure for the ad of 32,000.In other words,the _____ for the commercial would be 32,000.


A) potential exposures
B) frequency
C) attention value
D) effective reach
E) gross ratings point

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