Why Is Media Planning a More Complicated Process Today Than

Why is media planning a more complicated process today than it was ten years ago?

A) Because of the discovery of more sophisticated marketing research techniques.
B) Due to the decrease in media options.
C) Due to the increasing fragmentation of the audience.
D) Because huge advertising budgets are becoming the norm.
E) Because there is a lack of a competitive environment.

Correct Answer:

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