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To What Does the Term 'Early Adopters' Refer

Question 210

Multiple Choice

To what does the term 'early adopters' refer?


A) Firms that are the first to implement a new technology that is used to produce new goods or services.
B) Book clubs that are first to recommend best-selling books to their members.
C) Consumers who respond quickly to fads, seasonal changes, etc.
D) Consumers who are willing to pay high prices to be among the first to own new products.

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