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When Marketers First Introduced the Personal Digital Assistant (PDA) to the American

Question 104

Multiple Choice

When marketers first introduced the personal digital assistant (PDA) to the American consumers, they most likely performed the role of _____ because the cultural impact of the product became widespread.


A) gatekeepers
B) conciliators
C) agents of socialization
D) agents of change
E) arbitrators

Correct Answer:

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