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When Marketers First Introduced the Personal Digital Assistant (PDA) to the American

Question 27

Multiple Choice

When marketers first introduced the personal digital assistant (PDA) to the American consumer, they performed the role of being _____ because the cultural impact of the product became widespread.


A) gatekeepers
B) role players
C) creators of supply
D) agents of change
E) promoters

Correct Answer:

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